River Valley Concrete
Pouring the foundation for a 30-year crew to run online.
Visit the live siteRiver Valley Concrete has poured driveways and patios around Edmonton since 1994. I digitised the way they actually work: a step-by-step booking wizard wired to the calendar, a passwordless client portal for estimates and invoices, and local landing pages — a handmade craft with a software back end.
Thirty years of word-of-mouth and “call Dean, he’ll come measure” — a trusted crew with no online way to book, quote, or keep clients in the loop.
You don’t modernise a 30-year business by replacing how it works. You digitise the workflow they already trust.
A 4-step booking wizard tied to the real calendar, a typed quote intake that pre-qualifies jobs, a passwordless portal for estimates and invoices, and programmatic city pages for the towns they serve.
Front-of-house stays handmade and personal; back-of-house becomes a reusable ops engine — fast, mobile, and built to last as long as the concrete.
Estimates and updates now flow through one system instead of a phone and a notebook. (Quote-volume and admin-hours-saved figures to confirm with the owner before publishing.)
