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Amazing Grace Daycare
Branding / Web Design

Amazing Grace Daycare

One roof, two worlds — a brand built to grow up with its building.

Visit the live site
Overview

Amazing Grace is a brand-new licensed daycare in Cold Lake. Before it opened its doors, I built the brand and a conversion-driven enrollment site — a joyful, motion-rich identity that also reassures parents with credibility, plus a parent portal, all on enterprise-grade infrastructure.

Challenge

Launch a daycare that doesn’t exist yet — earn enrollments and trust before there’s a building to tour or a photo to show.

Insight

A daycare brand has to do two jobs at once: feel like finger-paint joy to a toddler’s parent, and feel licensed-and-credible to that same parent’s anxious side.

Approach

A playful, motion-rich identity and website with a clear enrollment funnel and an authenticated parent portal — built to turn a curious parent into a waitlisted family.

Craft

Warmth and credibility in one system: a bright, animated hero balanced with ELCC-licensed, grant-backed reassurance — shipped on enterprise-grade infrastructure, sized for a brand-new business.

Outcome

Amazing Grace had a real enrollment pipeline before opening day. (Real waitlist/enrollment numbers to confirm; placeholder figures and contact details on the live site to be replaced.)

Pre-launch
Built before opening
Brand + Web
Full identity
Gallery
Jonathan Ellis — Design, Engineering & Automation in Edmonton