Strategy · Edmonton
Think like an owner. Ship like one.
Positioning, go-to-market and technical direction for Edmonton founders — fractional CTO/CMO guidance that turns into shipped work, not slide decks.
Most strategy ends in a deck nobody opens. Mine ends in things that ship. I help Edmonton founders make the calls that matter — what to build, what to say, what to ignore — then I can build it too.
Brand, marketing and technology in one head means the strategy is actually buildable, because the person writing it is the person who can execute it.
What's included
Positioning
Who you are for, and why you win — the foundation everything else stands on.
Go-to-market
A realistic plan for getting your first (or next) hundred customers.
Technical direction
Architecture and tooling calls that keep you fast and out of debt.
Fractional leadership
Operator-level guidance on call, without a full-time hire.
FAQ
What is a fractional CTO/CMO?+
Senior leadership on a part-time basis — the judgment of a full-time exec without the full-time cost, for businesses that need the calls made right.
Do you only advise, or also build?+
Both. The advantage here is that the strategy and the execution come from the same person, so nothing gets lost in translation.
How does an engagement start?+
A discovery call to scope the real problem, then a focused engagement set around it.
Let's build it together.
No rate cards. No surprise invoices. We set scope and investment together after a short call.
Book a coffee chat→